Qoros debuts in Geneva with first production car and two concepts
- New automobile brand Qoros makes debut at Geneva Motor Show
- World premiere of brand’s first production model: QOROS 3 SEDAN
- World premiere of Cross Hybrid and Estate Concepts
- Unique touchscreen infotainment system will be standard in all models
Shanghai/Munich – At its debut at the 2013 Geneva Motor Show (7 - 17 March), new international car brand, Qoros, will showcase its first production car, the QOROS 3 SEDAN, and two concept studies. The Cross Hybrid Concept and Estate Concept preview future Qoros designs and technologies, and signal the brand’s commitment to creating a range of attractive, modern models for discerning customers in Europe and China.
The Cross Hybrid Concept and Estate Concept studies are both based on the same platform as the elegant QOROS 3 SEDAN, which is due to be launched in China in the second half of 2013, with the first cars arriving in Europe later in the year. Further Qoros models will be launched at intervals of around six months.
The Qoros model line-up is characterised by modern, German-influenced design, world-class safety technology, and the highest production quality standards. Each Qoros will feature as standard an advanced infotainment system that is unique in the automotive sector and that includes comprehensive networking, connectivity and guidance functionality.
To be produced in a new assembly plant in Changshu, China, the new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talent.
“Intelligent modular vehicle platform technology allows us to create new vehicle concepts quickly and efficiently,” says Vice Chairman of Qoros Auto Co. Ltd. Volker Steinwascher. “The QOROS 3 SEDAN is the first of many models that will be based on this platform, and the technology will allow us to develop a complete model family in a very efficient manner.”
Cross Hybrid Concept and Estate Concept
The two Qoros concept studies present the application of signature Qoros styling themes introduced on the QOROS 3 SEDAN – developed under the direction of Executive Director of Design, Gert Volker Hildebrand – to possible future compact hatchback crossover and estate variants.
The development of advanced engineering innovations is a core strategic activity for Qoros and the Cross Hybrid Concept features an innovative hybrid drive system. Intelligent control software ensures seamless transition between petrol-engined front-wheel drive, electric motor rear-wheel drive, and an all-wheel drive mode employing both power units together.
The Estate Concept boasts generous and versatile interior space thanks to a high number of alternative seating and luggage storage options. Numerous storage compartments and accessories further optimise the functionality of the cabin for both everyday trips and long-distance travel
First production model: the elegant QOROS 3 SEDAN
The production-ready QOROS 3 SEDAN demonstrates the rapid pace at which Qoros is approaching the market launch of its first model. The elegant sedan has a sporty profile with a long wheelbase, short overhangs and a coupé-like silhouette, yet allows for unusually generous interior space for a vehicle in the compact segment.
A comprehensive standard specification is also accompanied by safety technology that meets the very highest standards, and the QOROS 3 SEDAN is targeting top scores in both European and Chinese crash tests.
The QOROS 3 SEDAN showcases an advanced infotainment that represents a technological first for the car industry that will be standard across all Qoros models.
The eight-inch capactive touchscreen was developed in-house by Qoros with displays designed for minimal driver distraction, replacing the array of switches and buttons that blights many modern car interiors. The system features a state-of-the-art navigation system, extensive social networking connectivity and the ability for drivers to book dealer service appointments.
Independent, dynamic, success-oriented: the Qoros company
Qoros Auto Co. Ltd. was founded in 2007, within the context of a partnership of equals between Chery Automobile, China's largest independent car manufacturer, and Israel Corporation, a globally acting industry holding company. It is headed by Chief Executive Officer and President Guo Qian as well as Deputy Chief Executive Officer Volker Steinwascher. Supported by globally renowned component suppliers such as Magna Steyr, TRW, Continental, Bosch, Microsoft and Iconmobile, Qoros develops vehicles with an independent identity and a high level of quality.
The company is headquartered in Changshu, a region of high importance for China's rapidly growing automobile industry, with large offices in Shanghai. A production plant is being built in Changshu that is completely new, efficient and based on sustainability. It will have an initial production capacity of 150,000 vehicles per year, which can be increased to 450,000 vehicles per year.
In the growing Chinese automobile market, Qoros has an exceptional position, with a brand identity and product positioning that is clearly distinguishable from domestic car manufacturers and international joint ventures. The first model of the new brand, QOROS 3 SEDAN, will be introduced on the Chinese automobile market during the second half of 2013, and the first cars will be sold in Europe later in the year. Subsequently, additional models are planned in intervals of approximately six months.
Further information about the Qoros brand, the company and its products is available at www.qorosauto.com.
Notes to Editors
A selection of videos, media background documents and high resolution images are available to download from: http://www.qorosauto.com/en/media/download
Michael Zhang (China)
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